A label has one job: stay stuck and stay readable for as long as the item needs it. The right material depends on how long that is, what the label will face and what it is stuck to.

Four questions to answer first

  • How long must it last? Days, months or years.
  • What will it face? Sunlight, water, oil, chemicals, heat, cold or rubbing.
  • What surface is it going on? Cardboard, plastic, glass, metal, curved or rough.
  • How will it be printed? Your printer may limit the material and ribbon.

Choosing the material

MaterialSuitsPrinting
Direct thermal paperShort-life labels, such as courier and shippingNo ribbon
Chromo or coated paperGeneral product and retail labels indoorsWax or wax-resin ribbon
Polypropylene (PP)Moisture and handling, and containersWax-resin or resin ribbon
PolyesterDurable asset, equipment and rating labelsResin ribbon
PolyimideHigh-heat work, such as electronics manufactureSuitable high-temperature resin ribbon

Treat these pairings as a starting point, and print a test on your own printer.

The adhesive matters as much as the face

  • Permanent: for labels that must stay on.
  • Removable: for labels that should peel off cleanly, such as on gift items.
  • Freezer-grade or special adhesives: for cold stores, oily or rough surfaces.

Apply labels to a clean, dry surface, and test on your real product. A label that sticks well to cardboard can lift from plastic.

Sizes and rolls

  • Measure the space on the item, then the data you need to fit.
  • Check your printer’s maximum width, core size and roll diameter.
  • Decide on the sensing type: gap, black mark or continuous.
  • If you need your logo or colours, ask about custom printed labels.

Labels for particular trades

Some uses have their own requirements. See retail, shipping, pharmaceutical, healthcare, jewellery and asset tracking labels.

Common questions

Why is my print smudging?

The ribbon is often too soft for the label or the handling. Moving up a ribbon grade usually helps.

Why did my direct thermal labels turn dark or fade?

The surface reacts to heat and light. Store them in a cool, dark place, or move to thermal transfer for longer life.

Example

Illustrative: a business labelling equipment would usually test polyester with a resin ribbon, while a courier desk would usually choose direct thermal paper. Mindware manufactures labels in New Delhi in standard and custom sizes.

Talk to Mindware

Mindware (Indian Barcode Corporation), based in Dwarka, New Delhi, can help you choose and test the right option. See the Direct Thermal Paper Labels or send an export or domestic enquiry to our sales team.